As we approach the beginning of 2010 news stories are on the rise predicting the coming trends and changes for the new year. Everything from flying saucers to Apple Tablets. Well on the social media front everyone including myself is throwing their respective hat into the ring to predict the new year.
According to Axel, Twitter will become the world’s dominant News aggregator and distributor. As such the personal “chit chat” will get more and more just background noise and some of the Twitterer will look for alternatives. But for every leaving tweople 50 new ones will join. Twitter users were the social media avant-garde - that will change and twitter user will be the masses. That will finally lead to a business model that may have been always there ;-) Twitter may become the final nail on the publishers’ coffin.
•The Social Business Revolution
The article says, businesses will enter the social web - but this time not with “social media marketing” but with a rather cohesive customer experience strategy where social media is only an underpinning for the strategy. He also states that Primary benefits for the consumer will be better access to services and knowledge, a saying in the product development and product road maps, faster access to other customers to share and accelerate learning and similar benefits. Advocacy for a brand and its team will be the biggest return on investment - which actually will demonstrate measurable decrease in sales and marketing cost.
•IT Departments conquer the Social Web
Axel believes, IT Departments will finally be confronted with the social web. This means a lot to me since I am in IT. He writes, Vendor driven initiatives to invest in Social CRM may overshadow the good intent to make a company more social and instead make it more complicated. Heated and controversial discussions around sCRM will help IT managers defend their security concepts, data integrity and data privacy models and more reasons not to connect with the outside world more than necessary (from an IT point of view). Department managers in sales, marketing, service… will again need to fight and circumnavigate IT like they did in the 90’s when Internet came into businesses or in the 80’s when Personal Computers dared to push mainframes and minis aside. With an all new culture and new processes required by the market, new systems will enter the corporations. This time open systems, directly connected to and with the market and democratization of information will consequently end up in democratization of data. Again this will not be true for the majority of companies as most wait and see what the leaders do and then just follow but this IT shift will be very notable in 2010.
•Listening 2.0 & Monitoring
Finally he writes, listening will also no longer be the old way of listening to a person in a conversation but listening the relevant people in an ongoing manner – using monitoring software that works 24x7x365. It will surface what is really on their customers’ mind and will answer questions no survey can answer – all in real time. Also in 2010 it will again bring up the question of “too much transparency”. It will suggest don’t say anything anymore because not only it could be found – now it is actively watched for. See social media denial.
“You found me! Welcome to my blog! Need some ministry marketing solutions to get traction or branding going for your book, business or ministry? Then you’re in the right spot! Our goal is to provide you with publicity and marketing solutions”—
Jim Rohn, has released a new book filled with life-changing insight and wisdom. Positive reviews of the book and movie are already pouring in.
“It’s very inspirational — the movie definitely reaffirmed my personal commitment to strive for a better life.” —Shelly, Dallas, TX “WOW! I love that movie…. I can hear Jim’s wonderful words coming through my screen. I am going to send this to EVERYONE I know! Thank you!” —Lucy, San Diego, CA
“I’ve been a fan of Jim’s for years. The movie was so compelling I bought three books for my children—truly spectacular!” —Dan,