Eighty percent of major business deals are said to be made on the golf course… Consider Blogalicious your green! Jam-packed with opportunities to make unique connections and valuable contacts in a sociable setting, this conference will arm you with the relationships you need and want.
Whether your social media focus is business, storytelling, technology, politics, parenting, lifestyle or social change, the networking and educational aspects of Blogalicious will motivate and inspire. The Countdown to October is on!
ABOUT THE CONFERENCE:
Your blog is an expression of you. It’s an outlet to voice your feelings and opinions; a place to share your hopes and dreams. It’s your very own medium used to recount your personal stories and to vent your frustrations. Part of what makes blogging so enjoyable is the ability to connect with other bloggers and to become friends with someone by virtue of this shared experience.
Now, imagine a getaway that combines all of the things that you love about blogging with the added element of face-to-face interactions and the intimacy of “IRL” relationships. At BLOGALICIOUS 2011, You’ll laugh, you’ll learn, you’ll let your hair down. It’s just like blogging…only better!
Founded in 2009, the Blogalicious Weekend conferences are aimed at celebrating the diversity of women of all ethnicities in social media. Over the course of 3 event-filled days, savvy, influential and talented women bloggers will ignite a sense of unity within the multicultural blogging community as well as educate marketers on the importance of our demographic in today’s marketplace, all while networking, building relationships, and promoting inspiration and success for each other.
We’re super excited to open our call for session topics and speakers for Blogalicious Weekend 2011 on April 1st! Visit our Speakers page and submit your ideas then.
Marketplace Gift of Wisdom People with this gift: - provide divinely given solutions in the midst of conflict and confusion
Area of Superhuman Performance - Strategy
George C. Fraser is Chairman & CEO of FraserNet, Inc. He is considered by many to be the new voice for African Americans and one of the foremost authorities on networking and building effective relationships. Mr. Fraser is the author of two books: Success Runs In Our Race; The Complete Guide to Effective Networking in the African American Community (a critically acclaimed bestseller) and Race For Success; The Ten Best Business Opportunities for Blacks In America (selected as one of ten best business books of the year by Booklist). Both were published by the William Morrow Company.
Mr. Fraser is also the publisher of the award-winning SuccessGuide Worldwide: The Networking Guide to Black Resources. He is the founder of the annual PowerNetworking Conference, the largest gathering of Black professionals, business owners and community leaders.
A popular speaker and author, George C. Fraser’s inspiring talks on success principles, effective networking, wealth creation, business ethics, and valuing diversity, are as popular among corporate professionals as they are among college students. His views have been solicited by CNN and the Wall Street Journal. Over the past decade, the prestigious publication, Vital Speeches of the Day, has selected, reprinted and distributed worldwide, four of Mr. Fraser’s speeches–a first for any professional speaker in America.
UPSCALE magazine named him one of the “Top 50 power brokers in Black America”. Black Enterprise Magazine called him “Black America’s #1 Networker” on a cover issue. Personal growth “guru” Stephen Covey called Mr. Fraser a “masterful teacher.” TV host and journalist, Tony Brown called him a “visionary with the rare combination of leadership and management skills.” Mr. Fraser is featured in the New York Times-bestseller, Masters of Networking, along with Colin Powell.
Mr. Fraser attended New York University and received his executive training at the Amos Tuck School of Business at Dartmouth College. He was awarded an Honorary Doctorate Degree of Humane Letters from Jarvis Christian College. Mr. Fraser has been married to Nora Jean for over 30 years. They have two sons, Kyle and Scott.
If you talk to any author, they will tell you that writing their book was the easy part - compared to marketing it and getting folks to buy it!
You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual - he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “iuniverse” or “lulu” and have books produced as you needed. This is called Print-On-Demand (POD) - great for first time authors; they take your word document and turn it into a book. FedExKinkos is even in the book producing game.
The production of a book is now pretty common. That’s why we see so many people doing books.
But are the books selling? After the books are back from the printer/publisher - the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.
As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:
1. Title - is it griping, interesting? Would one know what it’s about without reading anything else?
2. Cover- people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp - yet interesting? Hire a professional!
3. Endorsements - what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.
4. Writer’s credentials - do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?
5. Knowledge of the Market the book will reach - and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.
6. Timing - in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?
7. Advertising - targeting the right message to the right media at the right time. Consistently!
8. Media coverage - publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).
9. Distribution - If you want to be a best-seller you have to have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution…it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).
10. Word of Mouth - The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Be relentless in your goal to be a “best-seller” - and it will happen if you commit to the publicity process and pray for favor.
Ministry marketing pioneer and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry." For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com/ She’s also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blog talkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com/ with her monthly Ezine and teleclasses.
"Success depends on getting good at saying no without feeling guilty. You cannot get ahead with your own goals if you are always saying yes to someone else’s projects. You can only get ahead with your desired lifestyle if you are focused on the things that will produce that lifestyle." Jack Canfield