WHY Tweet? Business Advice
If you’re an entrepreneur, business owner, investor, or consultant, then you probably know that one of the best reasons to take advantage of social media is that it can easily extend your reach beyond your existing customers — people who are already your loyal fans amplify your visibility when they share your excellent products and services with their networks, thus attracting the attention of potential customers.
Social media is the great equalizer: it lets small, local, and emerging businesses claim the spotlight in ways that up until this point were largely impossible.
For small businesses, even a minimal following on social media can have a big impact. If you have a small but passionate group of customers who are loyal, vocal advocates of your business, then that can be even more effective than a large, more casual list of connections. This is where small businesses have a real advantage over big businesses when it comes to social media marketing. If you’re a small business, you can’t be concerned with size. You should instead focus on the quality of your network.
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